Some time ago, I read a short story about the origin of the word “tip”. According to the story, the word was originally an acronym, which stood for “To Insure Promptness”.
Regardless of where and why we started tipping, it’s common practice today.
Hungry Bob goes to restaurant. Bob asks for food from server. Server brings Bob food. Bob eats food. Bob pays restaurant for food. Bob pays server for bringing him food.
Everyone’s familiar with that process.
What you may not be familiar with, however, is tipping outside that scenario.
What about a business that tips its customers? Or an employee who tips her coworkers?
Tipping doesn’t have to be monetary. It’s just another way to say,
“I appreciate you”
If your business needs more customers, then start by giving. Tip them by giving them more than what they paid for. And not just a little bit. Adding $1 of value to a $100 order is akin to tipping your waitress in pocket change. It’s an opportunity to build connection, to bring your customers close. Take advantage of that opportunity, and give them value.
Also, don’t make it irrelevant, or worse, counter-productive. If your customers are paying you for a nutrition supplement, don’t tip them by giving $10 in McDonald’s coupons. That’s obvious, but what will require some thought on your part is identifying the object you can give them that will wow them.
Employees, start tipping your bosses and your coworkers. Definitely avoid giving money. If your boss wants you to sweep the floor, then sweep the floor and empty the trash.
One more thing – you may do this for longer than you’d like, with no clear return on your investment (of time or effort). Avoid doing any of this with the expectation of such a return. Do this with only the expectation that you can add value to someone else’s life.
And they will tip back.